Global e-commerce is changing faster than ever. Tariffs, de minimis reforms, customs modernization, geopolitical conflict, and new regulatory requirements are rewriting the rules of cross-border commerce. This week, we're joined by Kate Muth, Executive Director of the International Mailers Advisory Group, for an insider's look at what every global retailer, brand, marketplace, and logistics leader needs to know. From IEEPA tariff refunds to upcoming U.S. and European regulatory changes, Kate helps separate the headlines from what really matters—and explains how the smartest organizations are preparing for what's next.
In this episode of the Global eCommerce Leaders Podcast, Michael LeBlanc and Jim Okamura welcome Kate Muth, Executive Director of the International Mailers Advisory Group (IMAG), for an essential conversation on the rapidly evolving world of global e-commerce, international shipping, tariffs, and cross-border trade.
As geopolitical uncertainty, changing trade policy, and new customs regulations continue to reshape international commerce, Kate provides an insider's perspective on what brands, retailers, marketplaces, and logistics providers need to know to stay competitive. Drawing on more than a decade of leading IMAG, she explains how the organization helps global shipping providers, marketplaces, technology companies, and postal experts navigate increasingly complex regulatory environments while helping businesses manage customer expectations during periods of disruption.
The discussion explores the unprecedented pace of change facing international commerce—from ongoing tariff disputes and evolving U.S. trade policy to de minimis reforms, customs modernization, and the growing complexity of cross-border fulfillment. Kate explains why reliable ecosystem partners, accurate data, and diversified logistics strategies have become indispensable as retailers adapt to geopolitical instability, supply chain disruptions, and shifting consumer confidence.
We also dive into one of the year's biggest developments: the ongoing uncertainty surrounding IEEPA tariff refunds. Kate outlines where the refund process currently stands, why many businesses remain in limbo, and why importers must stay closely connected with customs brokers and trade counsel as legal challenges continue to unfold.
Looking ahead, Kate previews major regulatory milestones that will significantly impact international commerce, including new U.S. Customs and Border Protection data requirements, Section 122 and Section 301 tariff developments, European Union regulatory changes, and the upcoming review of the USMCA/CUSMA trade agreement. She explains why global brands should prepare now for tighter customs requirements and a more demanding compliance environment throughout the remainder of the year.
Throughout the conversation, one message stands above all others: today's global commerce environment rewards organizations with strong ecosystem partnerships, resilient supply chains, and timely access to trusted intelligence. For retailers, brands, marketplaces, logistics providers, and technology partners operating internationally, staying informed has become a competitive advantage.
If you're responsible for global growth, cross-border commerce, international logistics, or e-commerce strategy, this episode offers practical insights into the policy changes and market dynamics shaping the future of global trade.