In this episode, part two of my interview with Global E-Commerce Leaders Forum founders Kent Allen and Jim Okamura We talk about the brand building challenges and opportunities going into China, the reality of the multiple platform future that can accelerate brand awareness and adoption, and a broadening of tastes that is framing new purchasing decisions for new brands. Next Jim and Kent look at the trends that existed prior to the COVID-19 crisis and that have been accelerated with recent events, confirm that the art of brand building is as important as the science of digital commerce, and lastly we talk about the truism that the smart money follows the consumer - and the China consumers like to shop cross-border.
Welcome to Global E-Commerce Tech Talks, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with the Global E-Commerce Leaders Forum.
In this episode, part two of my interview with Global E-Commerce Leaders Forum founders Kent Allen and Jim Okamura We talk about the brand building challenges and opportunities going into China, the reality of the multiple platform future that can accelerate brand awareness and adoption, and a broadening of tastes that is framing new purchasing decisions for new brands.
Next Jim and Kent look at the trends that existed prior to the COVID-19 crisis and that have been accelerated with recent events, confirm that the art of brand building is as important as the science of digital commerce, and lastly we talk about the truism that the smart money follows the consumer - and the China consumers like to shop cross-border.
So lets jump right in now to my conversation with Kent and Jim:
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That’s a wrap on this edition of Global E-Commerce Tech Talks. If you liked this podcast you can subscribe on Apple iTunes or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the retail and cross-borders commerce industry.
I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co, and you can learn more about the Global E-Commerce Leaders Form online at https://www.globalecommerceleadersforum.com/
Until next time, have a safe week!